How do you get the Panelists?

People sign up to the panel by references of search engines (especially Google). In addition, there are a number of sites that refer visitors to the panel, and finally the participants themselves refer others and receive compensation through our affiliate program.

Do you pay for participation? And if you do - how much?

We indeed pay for participation, and the reward is determined in dialogue with the clients. In most cases we recommend that a rule of thumb of about 10 Agorot per question will be maintained. Anyway, we're not sending invitations to surveys where the reward is less then 1 NIS for participation.

How do you ensure there are no duplicate registrations to the Panel?

During registration, registrants submit identifying information which includes e-mail address, phone number and ID number. That does not completely rule out duplicate registrations, but it is certainly makes it more difficult. In any case, the reward is such that the trouble of creating false registrations is too big.

How do you maintain the security and confidentiality of the participants?

Registry, which in they give the identifying information, is done using a secure communication protocol (SSL). The actual data is stored in encrypted form in the database. The panelists login is made by using a user name and password. Password recovery requires answering correct on the verification question. Finally - the data submitted to the customer will never include identifying information.

How do you ensure the quality of data in research?

After most surveys, the system automatically mark about 20% of the participants on 'suspicion' of invalid participation. If a participant is marked again and again, he will stop receiving invitations to participate. This method is good for the participants we have their "participation history", but it does not cover new subscribers. Therefore, we recommend to include reading test questions when it is relevant.

How do you sample the participants?

We use the method of stratified sampling, based on data published by the Central Bureau of Statistics (especially Table 2-19). We make quotas by gender and age groups. For example, if a customer orders a representative sample of the Jewish population aged 18-65 - we promise that about 6.5% of the sample would consist of men aged 20-24 (That is the size of this sub-group in that sample).